The 2011-12 season finished with some of the most thrilling football and exciting campaigns to end a season. But after the seemingly bi-annual failure for England in a national tournament came one of the biggest Olympics in history. Thousands of column inches promptly lauded the feats of the Olympic athletes in comparison to footballers, who were perceived as overpaid mercenaries.
Since then, however, the sport has decided to respond to flesh out the negative imagery with even bigger clouds of misery.
Almost routine is a weekly firestorm of coverage about the latest negative incident in the sport, with each incident a further lowering of the perceptions of football. Of course, not all football players and fans are guilty of the same sins and tarring them with the same brush is a very unhelpful way to go.
Nevertheless the incidents that have taken place are extremely unhelpful and causing problems.
There is a wide variety of scandals both old and new used in the critics' cannon. Racism scandals and questions about how affordable the sport for fans is have been long running threads which have resurfaced again this season.
The affordability factor is an almost yearly thing fuelled by the BBC's Price of Football survey, which calculates the price of the cheapest day out. This does not involve the cost of travelling, which is also subject to interminable increases. With some clubs charging £60 and upwards for tickets to games (nevermind the £90 Arsenal and Spurs charge), a lot more fans are being priced out, leaving emptier grounds in the Premier League - nevermind the Football League.
The avalanche of money flowing into football has been reflected in the increased wage packets of directors and players. But keeping these people onside requires a delicate financial balancing act the ability of the clubs to trade in these climates is doubtful. Everyone knows the crisis that has befallen Portsmouth and Glasgow Rangers, but they are the extreme version of the norm, with many clubs struggling to keep their financial affairs in order ith the exception of sugar daddy owners.
The avalanche of money flowing into football has been reflected in the increased wage packets of directors and players. But keeping these people onside requires a delicate financial balancing act the ability of the clubs to trade in these climates is doubtful. Everyone knows the crisis that has befallen Portsmouth and Glasgow Rangers, but they are the extreme version of the norm, with many clubs struggling to keep their financial affairs in order ith the exception of sugar daddy owners.
The racism scandal is also a long running thread, albeit not quite as long. Luis Suarez and John Terry provided a massive talking point last season when they were accused of racially abusing opponents. These subthreads were an almost obligatory reference when the two players took to the field at all times since, with Terry's elongated after a court case meant his FA sentencing took place almost a year after the original incident.
Far from slowing down, the scandals have instead gone forth and multiplied. The England U21 side were involved in a very nasty incident in Serbia where players have described being racially abused. Things then spiralled out of control even further, with two players and a coach being summoned by Serbian police for their part in the mass brawl at the final whistle.
This was an international incident that was met with even more outrage when the punishment of a £65,000 fine was handed to the Serbian FA. For a sense of scale, Danish forward Nicklas Bendtner was fined an extra £25,000 when he revealed a pair of Paddy Power underpants during a game at Euro 2012.
UEFA president Michel Platini has said he may appeal the sentences to get them increased and he would certainly be right too as such fines are hardly a deterrent.
On a domestic scale, referee racism scandals have also arrived with disastrous consequences. Mark Clattenburg was accused of racism by Chelsea after a bad tempered game against Manchester United where the referee sent two players off and allowed a winning goal when Javier Hernandez appeared offside.
This could have gone two ways - either the end of the referee's career or severe trouble for Chelsea, not least given they were still under the cloud of the initial Terry saga.
The FA and police eventually cleared Clattenburg, who has since returned to officiating games. This gave Chelsea even bigger headaches for their public image and perception, which were then amplified amongst fans when they fired Roberto Di Matteo as manager seemingly on the whim of the teams owner Roman Abrahmovic.
It got even worse for Chelsea as John Obi Mikel got a three game ban and an FA fine for threatening the referee in the dressing room. All this is just even more negative publicity for the boys in blue, who have seemingly sunk from European Champions to laughing stock in half a year.
Racist actions by fans have also not helped, with extremely questionable chanting by West Ham supporters at Tottenham a few days after a Spurs fan was stabbed by a Lazio fan in Rome. This was distinctly uncomfortable listening for anybody with a taste of decency.
Fan behaviour has not been limited to this. The usual bad taste chanting is to be expected - Sunderland fans chanting "We wish you were dead" at Newcastle defender Steven Taylor was a harsh extreme chant after his comments before the Tyne-Wear Derby. But the Leeds fan punching Sheffield Wednesday goalkeeper Chris Kirkand and the people who hit Rio Ferdinand with a coin before trying to get on the field and attack him during the Manchester Derby have taken the game to poisonous depths.
These are stupid scenes that reflect badly on football and lower the sport's perception to those outside the footballing community.
Derby games obviously provoke strong feelings. These rivalries give games an atmosphere, and a lot of the time it helps incentivise players to perform for their supporters. But the ridiculous level of hooliganism does not help anybody, and it only reduces standings of both club involved and the game itself.
Lord Ouseley, who chairs the Kick It Out anti-racism campaign, recently declared English football as a moral wasteland. He was speaking primarily from his end of the spectrum and his concerns over the increase of racism scandals, which KIO is fighting to combat. But all these scandals build up in a snowballing effect and reach an almost hysterical level of bombast that drowns out reason, logic and, by extension, the actual football.
It paints a very negative picture of the sport, making it seem from the outside as an ungovernable and unaffordable mess. That's not to say this year has been full of forgettable football - the last day of the season in May 2012 was some of the most exciting in history and there has been plenty of exciting action to keep fans entertained. And of course, not every football fan is a thug wanting to kill opposition players for scoring the winning goal in a match.
But 2012, in particular the latter half, will be remembered as much for the baggage as much as the sporting action. This negative mess is reflected by the BBC Sports Personality of the Year awards, which bypasses football all together. The community can only hope 2013 goes a lot smoother and the focus is rightly back on the action rather than on the accompanying baggage.
Far from slowing down, the scandals have instead gone forth and multiplied. The England U21 side were involved in a very nasty incident in Serbia where players have described being racially abused. Things then spiralled out of control even further, with two players and a coach being summoned by Serbian police for their part in the mass brawl at the final whistle.
This was an international incident that was met with even more outrage when the punishment of a £65,000 fine was handed to the Serbian FA. For a sense of scale, Danish forward Nicklas Bendtner was fined an extra £25,000 when he revealed a pair of Paddy Power underpants during a game at Euro 2012.
UEFA president Michel Platini has said he may appeal the sentences to get them increased and he would certainly be right too as such fines are hardly a deterrent.
On a domestic scale, referee racism scandals have also arrived with disastrous consequences. Mark Clattenburg was accused of racism by Chelsea after a bad tempered game against Manchester United where the referee sent two players off and allowed a winning goal when Javier Hernandez appeared offside.
This could have gone two ways - either the end of the referee's career or severe trouble for Chelsea, not least given they were still under the cloud of the initial Terry saga.
The FA and police eventually cleared Clattenburg, who has since returned to officiating games. This gave Chelsea even bigger headaches for their public image and perception, which were then amplified amongst fans when they fired Roberto Di Matteo as manager seemingly on the whim of the teams owner Roman Abrahmovic.
It got even worse for Chelsea as John Obi Mikel got a three game ban and an FA fine for threatening the referee in the dressing room. All this is just even more negative publicity for the boys in blue, who have seemingly sunk from European Champions to laughing stock in half a year.
Racist actions by fans have also not helped, with extremely questionable chanting by West Ham supporters at Tottenham a few days after a Spurs fan was stabbed by a Lazio fan in Rome. This was distinctly uncomfortable listening for anybody with a taste of decency.
Fan behaviour has not been limited to this. The usual bad taste chanting is to be expected - Sunderland fans chanting "We wish you were dead" at Newcastle defender Steven Taylor was a harsh extreme chant after his comments before the Tyne-Wear Derby. But the Leeds fan punching Sheffield Wednesday goalkeeper Chris Kirkand and the people who hit Rio Ferdinand with a coin before trying to get on the field and attack him during the Manchester Derby have taken the game to poisonous depths.
These are stupid scenes that reflect badly on football and lower the sport's perception to those outside the footballing community.
Derby games obviously provoke strong feelings. These rivalries give games an atmosphere, and a lot of the time it helps incentivise players to perform for their supporters. But the ridiculous level of hooliganism does not help anybody, and it only reduces standings of both club involved and the game itself.
Lord Ouseley, who chairs the Kick It Out anti-racism campaign, recently declared English football as a moral wasteland. He was speaking primarily from his end of the spectrum and his concerns over the increase of racism scandals, which KIO is fighting to combat. But all these scandals build up in a snowballing effect and reach an almost hysterical level of bombast that drowns out reason, logic and, by extension, the actual football.
It paints a very negative picture of the sport, making it seem from the outside as an ungovernable and unaffordable mess. That's not to say this year has been full of forgettable football - the last day of the season in May 2012 was some of the most exciting in history and there has been plenty of exciting action to keep fans entertained. And of course, not every football fan is a thug wanting to kill opposition players for scoring the winning goal in a match.
But 2012, in particular the latter half, will be remembered as much for the baggage as much as the sporting action. This negative mess is reflected by the BBC Sports Personality of the Year awards, which bypasses football all together. The community can only hope 2013 goes a lot smoother and the focus is rightly back on the action rather than on the accompanying baggage.