One can forgive some Newcastle fans that have said "we've had enough" in the last few months.
There is only so much agitation and humiliation some fans can take before you just tire of the whole sorry saga and try to avoid it as much as you can.
Some fans would never dream of this scenario, but at times it is hard not to just stop and wonder.
The appointment of Joe Kinnear has hurtled back into the dark ages of the mid-2000s, when the club were making the back page headlines every week for the wrong reasons.
Even by the club standards, the fallout has hit almost unprecedented proportions. One resignation, one transfer blocked, one man nearly leaving, one man now favourite to be fired and five mispronunciations is insane.
And all this before the latest farce that already threatens to de-rail Newcastle's season before a ball has even been kicked.
It is certainly unhelpful the only communication from the club is offers for increasingly tacky merchandise - garden gnomes, anyone? - rather than any news of a signing or the latest farce.
The Wonga.com mess could be seen coming from miles away. The company are possibly one of the most universally despised organisations in financial and corporate history, with an unbelievable APR rate - though anyone borrowing money for a year is asking for trouble with those rates - and underhand tactics.
They are seen as legal loan sharks, but in a time of high unemployment and the minimum wage no longer being sustainable to live on, they are getting high custom.
Against a backdrop of moral outrage and similar deals with payday lenders being turned down by Sheffield Wednesday and Bolton, Newcastle will wear Wonga.com-branded shirts for the 2013/14 season and beyond.
Promoting these is a position that can feel uncomfortable - in fact, a number of fans are refusing to buy Wonga-branded Toon shirts on this principle. Of course, such a position isn't helped by the fact the league is a cornucopia of bent sponsors - hell, the kit is made by Puma, who have a negative environmental and employment record, and for the Barclays Premier League, named after the bank most recently in trouble for manipulating food, energy and interest rate markets.
But Wonga's fairly nauseating image is a watermark. It also seems to be a mark in player-club relations.
The recent transfer policy led by Graham Carr has seen a number of Muslim players come in, and certain things teams rely on for advertising - gambling, drinking - are debatable, although Muslim players aren't asked to promote these firms in events.
One of these is the Toon's Number 9 hero - Senegal international Papiss Cisse. Although season 2012-13 was not a great campaign for him due to Demba Ba getting the front spot before his move to Chelsea and several missed sitters after Ba left, he remains a vital player and got several key goals for the club.
When the Wonga deal was announced last October, there was speculations the club's Muslim players - Hatem Ben Arfa, Cheick Tiote and Moussa Sissoko are also Muslims - would be uncomfortable promoting Wonga.
But while the other 3 content enough to continue playing without commenting, Cisse has held firm, with reports his continued bickering over the Wonga deal has led to him being left on Tyneside while the rest of the first team squad travels to Portugal for their training camp.
The conjecture has been allowed to ferment because of the remarkable silence the club has maintained. The club has made no comment despite being approached by a variety of media sources, while the player is also saying nothing.
The silence has allowed all manner of comment to exist. It has certainly allowed the newspapers - all following the same line - and Twitter to dominate speculation. Twitter is not a reliable source for following an information thread due to the conflicting information.
If you believe everything on Twitter, Cisse is late from international duty, injured, wants more money, is a hypocrite that regularly goes drinking and gambling, had a bust-up with Pardew, wants to leave, wants to stay, is being forced out and everything else in-between.
This could mean one of anything. But it all spells PR disaster for the club. If they are allowing themselves to be seen as forcing out a player for being morally opposed to their sponsors then it will allow people to paint the club as bigoted.
Of course, if the club does announce the team are picking Wonga over a Muslim player then they deserve what's coming to them.
Admittedly, Cisse has not done himself many favours amid rumours he is seeking to double his £40,000-a-week wages - more than double the national annual salary in one week - or being spotted in casinos and bars engaging in the non-Islam activities of gambling and drinking.
But in this instance, he has a point. Wonga are an organisation who, above all overs, are nauseating ethics that a mafia loan shark would be proud of, and the fact they are associated with a brand with as much support as the Magpies is uncomfortable.
It adds to the sense that, before the season has even begun, things on Tyneside are already spiralling out of control.
A lack of signings is certainly not helping the mood. The club really do need players added to the squad - the sooner the better - but while the neighbours have already begun renovating their team of shirkers with gusto, we're standing still.
A number of fans are fearful of relegation, although the likelihood of that should be miniscule with a squad that contains an array of talented players. The worry however is that they continue to be used incorrectly by a manager who is in an organisational structure that does not bode well for the constructive operation of the football team.
The line from ex-Toon pros has been "nothing surprises you about Newcastle United" and the club certainly seems to blunder it's way through making decisions to the point anything can happen.
But this is almost unprecedented territory. If you'd asked someone at the start of the 2012/13 season that after spending £40M on transfer fees, agent and sign-on fees and finishing 16th, we'd have JFK return, Llambias go, players being left behind over sponsorship deals and the whole club falling to bits, you'd have sounded like a nutter.
Next season is a strange conjunction. On the one hand the half-season introduction to Premier League life for January's signings could help them grow into great players, but on the other it remains to be seen how many of the old guard will still be here, and who will be in charge of them.
At some point there should hopefully be clarity. But until then, the Toon seem doomed to wander like a dehydrated sunburnt husk in the all-encompassing heat. And there's not an after-sun bottle or ice cream van in sight...
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